About us

About us

We build the intelligence layer between your tools and your revenue.

GTM Layer exists for enterprise go-to-market teams that have outgrown static CRM data and generic automation. We believe that RevOps has been tool-based and report-based for too long, and that the next generation of revenue operations is about intelligence, context, and systems that compound.

We layer intent signals, enrichment data, and CRM intelligence to surface the accounts worth pursuing, then build the systems that help your team act on them. From pipeline generation to closed-won reporting, every workflow is designed to compound over time, not just tick a box.

Our Values

What drives how we build, and who we build for.

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Signal-Driven

Every system and workflow is grounded in real revenue signals, not assumptions.

Operator-Led

Senior RevOps operators only. No junior consultants, no account managers.

Full-Stack

CRM, automation, outbound, reporting. Your entire revenue stack, not just one tool.

Built to Scale

Systems designed for where you are heading, not just where you are today.

What We Build

Fractional RevOps and GTM Engineering for teams that need more than CRM cleanup and reporting.

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The People Behind the Layer

A small, senior team that embeds with your revenue org. We bring architecture experience across dozens of GTM implementations and a systems-thinking approach to everything we build.

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Liam Weedon

Founder

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Luis Morales

Head of Operations

Our recent posts

Even after the project is complete, we remain by your side, providing ongoing support and adjustments as needed.

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Why Most Companies Fail at Outbound Before They Write a Single Email

Outbound failure is almost never a messaging problem. It is a systems problem. Deliverability, signal infrastructure, data quality, rep efficiency, and CRM integration all break before the email copy ever gets a chance to work.

How to Build a Signal-Driven Outbound Engine in Clay

Most outbound is list-based when it should be signal-driven. A full walkthrough of the six-stage Clay architecture that turns real buying signals into prioritised, enriched, personalised outbound at scale.

I'm Building an AI-Powered Delivery Engine. Here Is Where It Is Right Now.

How GTM Layer runs its entire delivery operation on Claude, ClickUp, Fathom, and Miro. A transparent look at what works, what needed iteration, and why the compound effect of layered automations matters more than any single build.

We build the systems your revenue team actually needs.